The Pride Business Association (NSW) is proud to announce the appointment of a new Strategy Director and five additional Board Associates, effective immediately. 

These appointments mark an exciting new chapter for the PBA as it continues to grow, diversify, and energise its mission to support LGBTQIA+ businesses and professionals across New South Wales.

Joining the PBA Board are:

Shane Flatman – Strategy Director

Shane brings more than 14 years of experience in the investment fund and technology sector. He currently serves as Strategy & Business Development Director for APAC at Fund Recs. Shane specialises in the creation and promotion of innovative technology designed to meet regulatory demands in the investment fund space. His leadership and industry foresight will be instrumental in guiding the PBA’s long-term strategy.

Henry Burgoyne – Board Associate, Events (Fruits Sydney)

Henry is a skilled property professional with a strong background in real estate services, including sales, leasing, and auctioneering. He holds Auctioneer Accreditation through REINSW and a Certificate IV in Property Services. In addition to his real estate expertise, Henry brings hands-on experience in retail and warehouse management, which enhances his operational insight and client-focused approach. Henry plays a key role in hosting Fruits Sydney, our flagship monthly LGBTQIA+ networking event, bringing energy, warmth, and inclusivity to every gathering.

Everyone is welcome at the PBA! Check out our upcoming events

Ian Ferguson – Board Associate, Marketing

Ian is a senior media executive with over two decades of experience in leading multi-channel news organisations. His expertise spans content development, stakeholder engagement, media relations, and inclusive communication practices. Ian’s deep understanding of Australia’s media landscape will strengthen the PBA’s visibility and marketing presence.

Ludovic Lavergne – Board Associate, Events (Special Events)

Ludovic has over 10 years of experience in financial accounting and currently works as an Accounts Receivable Specialist. He recently coordinated events for the Consulate of France in Sydney and has a strong background in social services and community engagement. Ludovic will contribute to planning and delivering special events that align with the PBA’s mission.

Sue Almeida – Board Associate, Memberships

With over 40 years in management consultancy, Sue specialises in embedding customer and employee experience programs that drive results. A quick learner and critical thinker, Sue will lead efforts to grow and engage the PBA’s diverse and dynamic membership base.

Expanded Role for Alex Tinsley – Board Associate, Events

In addition to his current leadership of the monthly Long Table Breakfast series, Alex Tinsley will now take on an expanded role supporting Rainbow Connections and other PBA special events. His continued commitment to creating inclusive, meaningful spaces for LGBTQIA+ professionals remains invaluable.

READ MORE: PBA Hosts Another Buzzing Long Table Breakfast To Kick Off The New Financial Year at Canva Space

PBA President Jarrod Lomas welcomed the new appointments, saying:

“In an exciting, changing, and challenging environment for LGBTQIA+ businesses, I’m thrilled by the momentum these new leaders bring to the PBA. Each of them offers unique skills and fresh perspectives that will help us better serve our members, grow our community, and deliver even more impactful events and initiatives. Their passion, collaboration, and commitment will help drive greater connection across everything we do.”

All appointments are effective immediately.

READ MORE: About the PBA and the PBA’s Board

For more updates and opportunities to connect with our new Directors and Associates, keep an eye on the PBA Newsroom and follow us on our social platforms: Instagram | Facebook | Linkedin. PBA Members are also part of our exclusive Whatsapp Community



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Jarrod Lomas President
Jarrod’s passionate about increasing visibility for the LGBTQIA+ community, creating the environment for important conversations to take place around issues facing our community and empowering people to be their authentic selves in their workplace, schools and community.